/* ============================================================
   &Now — Landing v2
   Fresh editorial. Split hero. Dark calculator. Terracotta CTA.
   ============================================================ */

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
img, svg { display: block; max-width: 100%; }
button { font: inherit; color: inherit; background: none; border: none; cursor: pointer; padding: 0; }
a { color: inherit; text-decoration: none; }
ul, ol { list-style: none; padding: 0; margin: 0; }
input, select, textarea { font: inherit; color: inherit; }
h1,h2,h3,h4,h5,h6,p { margin: 0; }

/* ---------- Tokens ---------- */
:root {
  --bg:       #FAF8F5;
  --ink:      #1A1A1A;
  --ink2:     #5A5A5A;
  --ink3:     #9A9A9A;
  --accent:   #A85C3C;
  --accent-h: #924E32;
  --line:     #E8E3DB;
  --fill:     #EFEBE5;
  --dark:     #141210;
  --dark2:    #1E1A17;
  --wa:       #25D366;
  --wa-h:     #1ebe5a;

  --serif: 'Instrument Serif', Georgia, serif;
  --sans:  'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  --mono:  'SF Mono', 'Fira Mono', Menlo, monospace;

  --w-full:   1280px;
  --w-text:   740px;
  --pad:      clamp(20px, 4vw, 48px);
  --ease:     cubic-bezier(.22,.68,0,1.2);
  --ease-out: cubic-bezier(.2,.7,.2,1);
}

/* ---------- Base ---------- */
html { scroll-behavior: smooth; }
body {
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.6;
  color: var(--ink);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

/* ---------- Containers ---------- */
.container {
  width: 100%;
  max-width: var(--w-full);
  margin: 0 auto;
  padding: 0 var(--pad);
}
.container--narrow { max-width: var(--w-text); }
.center { text-align: center; }

/* ---------- Section rhythm ---------- */
.section {
  padding: clamp(72px, 10vw, 140px) 0;
  border-top: 1px solid var(--line);
}
.section--tinted { background: #F4F0EA; }
.section--dark  { background: var(--dark); border-top-color: #2A2420; }
.section--cta   { background: var(--accent); border-top: none; }

/* ---------- Type scale ---------- */
.kicker {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--ink2);
  margin-bottom: 28px;
  display: block;
}
.kicker--light { color: rgba(255,255,255,.45); }

.h2 {
  font-family: var(--serif);
  font-size: clamp(36px, 5vw, 60px);
  font-weight: 400;
  line-height: 1.04;
  letter-spacing: -.015em;
  margin-bottom: 28px;
}
.h2 em { font-style: italic; }
.h2--light { color: #F0EBE4; }
.h2--inv   { color: #fff; }

.body {
  font-size: clamp(16px, 1.8vw, 18px);
  color: var(--ink2);
  line-height: 1.6;
  max-width: 660px;
  margin-bottom: 52px;
}
.body--light { color: rgba(255,255,255,.55); }
.body--inv   { color: rgba(255,255,255,.75); margin: 0 auto 48px; }

.subh {
  font-family: var(--serif);
  font-size: clamp(28px, 3.5vw, 40px);
  font-weight: 400;
  line-height: 1.15;
  margin: 80px 0 28px;
}

.caption {
  font-size: 13px;
  color: var(--ink3);
  line-height: 1.55;
  margin-top: 24px;
}
.caption--light { color: rgba(255,255,255,.3); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 14px 24px;
  font-size: 15px;
  font-weight: 500;
  border-radius: 3px;
  border: 1px solid transparent;
  transition: background .2s, color .2s, border-color .2s, transform .15s;
  white-space: nowrap;
  cursor: pointer;
  letter-spacing: .01em;
}
.btn:active { transform: scale(.98); }

.btn--dark {
  background: var(--ink);
  color: #fff;
  border-color: var(--ink);
}
.btn--dark:hover { background: #333; border-color: #333; }

.btn--outline {
  background: transparent;
  color: var(--ink);
  border-color: var(--line);
}
.btn--outline:hover { border-color: var(--ink); }

.btn--inv {
  background: #fff;
  color: var(--accent);
  border-color: #fff;
  font-weight: 600;
}
.btn--inv:hover { background: #F0EBE4; }

.btn--inv-out {
  background: transparent;
  color: #fff;
  border-color: rgba(255,255,255,.45);
}
.btn--inv-out:hover { border-color: #fff; }

/* WhatsApp nav button */
.btn-wa {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 9px 18px;
  font-size: 14px;
  font-weight: 500;
  border-radius: 3px;
  background: var(--accent);
  color: #fff;
  border: 1px solid var(--accent);
  transition: background .2s;
  white-space: nowrap;
}
.btn-wa:hover { background: var(--accent-h); border-color: var(--accent-h); }

/* link arrow */
.link-arr {
  font-size: 15px;
  font-weight: 500;
  color: var(--ink2);
  border-bottom: 1px solid var(--line);
  padding-bottom: 1px;
  transition: color .2s, border-color .2s;
}
.link-arr span { display: inline-block; transition: transform .2s var(--ease-out); }
.link-arr:hover { color: var(--ink); border-color: var(--ink); }
.link-arr:hover span { transform: translateX(4px); }
.link-arr--accent { color: var(--accent); border-color: rgba(168,92,60,.3); }
.link-arr--accent:hover { border-color: var(--accent); color: var(--accent); }

/* CTA row */
.cta-row {
  display: flex;
  gap: 14px;
  justify-content: center;
  flex-wrap: wrap;
}

/* ---------- Wordmark ---------- */
.wordmark {
  font-family: var(--serif);
  font-style: italic;
  font-size: 26px;
  letter-spacing: -.01em;
  color: var(--ink);
  display: inline-block;
  line-height: 1;
}
.wordmark em { font-style: normal; }
.wordmark--lg { font-size: 44px; }

/* ---------- Reveal ---------- */
.reveal {
  opacity: 0;
  transform: translateY(18px);
  transition: opacity .65s var(--ease-out), transform .65s var(--ease-out);
  will-change: opacity, transform;
}
.reveal.is-visible { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

/* placeholder tag */
.placeholder-tag {
  font-family: var(--serif);
  font-style: italic;
  text-transform: none;
  letter-spacing: 0;
  font-size: 12px;
  color: var(--ink3);
  font-weight: 400;
}

/* ============================================================
   NAV
   ============================================================ */
.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: transparent;
  border-bottom: 1px solid transparent;
  transition: background .25s, border-color .25s, backdrop-filter .25s;
}
.nav.scrolled {
  background: rgba(250,248,245,.9);
  backdrop-filter: saturate(160%) blur(12px);
  -webkit-backdrop-filter: saturate(160%) blur(12px);
  border-bottom-color: var(--line);
}
.nav__inner {
  max-width: var(--w-full);
  margin: 0 auto;
  padding: 0 var(--pad);
  height: 66px;
  display: flex;
  align-items: center;
  gap: 32px;
}
.nav__links {
  display: flex;
  gap: 28px;
  margin-left: auto;
}
.nav__links a {
  font-size: 14px;
  font-weight: 500;
  color: var(--ink2);
  transition: color .15s;
}
.nav__links a:hover { color: var(--ink); }
@media (max-width: 600px) { .nav__links { display: none; } }
.nav__inner .btn-wa { margin-left: auto; }
@media (min-width: 601px) { .nav__inner .btn-wa { margin-left: 0; } }

/* ============================================================
   HERO
   ============================================================ */
.hero {
  padding-top: clamp(64px, 10vw, 120px);
}
.hero > .container {
  padding-bottom: clamp(48px, 6vw, 80px);
}

/* Full-width H1 → split below */
.hero__split {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: clamp(36px, 5vw, 72px);
  align-items: start;
  margin-top: 48px;
}
@media (max-width: 860px) {
  .hero__split { grid-template-columns: 1fr; }
  .hero__split-right { display: none; }
}
.hero__split-left {}

.kicker { margin-bottom: 28px; }

.hero__h1 {
  font-family: var(--serif);
  font-size: clamp(44px, 6.5vw, 92px);
  font-weight: 400;
  line-height: 1.0;
  letter-spacing: -.02em;
  margin-bottom: 28px;
  color: var(--ink);
}
.hero__h1 em { font-style: italic; }
.br-desk { display: none; }
@media (min-width: 1100px) { .br-desk { display: block; } }

.hero__sub {
  font-size: clamp(16px, 1.7vw, 18px);
  color: var(--ink2);
  line-height: 1.6;
  max-width: 580px;
  margin-bottom: 44px;
}

.hero__ctas {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 20px;
}

/* right */
.hero__right {}

.hero__badge-label {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 12px;
  font-weight: 500;
  color: var(--ink2);
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 5px 12px;
  margin-bottom: 16px;
}
.hero__badge-dot {
  width: 6px; height: 6px;
  background: var(--accent);
  border-radius: 50%;
  flex-shrink: 0;
}

.segments {
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.segment {
  display: grid;
  grid-template-columns: 40px 1fr 24px;
  align-items: center;
  gap: 16px;
  text-align: left;
  padding: 20px 20px 20px 16px;
  border: 1px solid var(--line);
  border-radius: 4px;
  background: #fff;
  cursor: pointer;
  transition: border-color .2s, box-shadow .2s, transform .15s;
}
.segment:hover { border-color: #bbb; transform: translateY(-1px); }
.segment.is-active {
  border-color: var(--accent);
  box-shadow: inset 0 0 0 1px var(--accent);
  transform: translateY(-1px);
}

.segment__letter {
  font-family: var(--serif);
  font-size: 30px;
  font-style: italic;
  color: var(--accent);
  line-height: 1;
  opacity: .6;
  transition: opacity .2s;
}
.segment.is-active .segment__letter,
.segment:hover .segment__letter { opacity: 1; }

.segment__text {
  display: flex;
  flex-direction: column;
  gap: 3px;
}
.segment__text strong { font-size: 14px; font-weight: 600; line-height: 1.3; }
.segment__text span   { font-size: 13px; color: var(--ink2); line-height: 1.4; }

.segment__arr {
  font-size: 16px;
  color: var(--ink3);
  transition: transform .2s var(--ease-out), color .2s;
}
.segment:hover .segment__arr,
.segment.is-active .segment__arr { color: var(--accent); transform: translateX(3px); }

.hero__note {
  margin-top: 10px;
  font-size: 12px;
  color: var(--ink3);
}

/* stat strip — left column */
.hero__stats {
  display: flex;
  align-items: flex-start;
  gap: 0;
  margin-top: 44px;
  padding-top: 36px;
  border-top: 1px solid var(--line);
}
.hero__stat {
  flex: 1;
  display: flex;
  flex-direction: column;
  gap: 7px;
  padding-right: 24px;
}
.hero__stat:last-child { padding-right: 0; }
.hero__stat-num {
  font-family: var(--serif);
  font-size: clamp(28px, 3vw, 38px);
  line-height: 1;
  color: var(--ink);
  font-variant-numeric: tabular-nums;
}
.hero__stat-num sup {
  font-size: 60%;
  vertical-align: super;
  color: var(--accent);
}
.hero__stat-label {
  font-size: 12px;
  color: var(--ink3);
  line-height: 1.45;
}
.hero__stat-div {
  width: 1px;
  align-self: stretch;
  background: var(--line);
  margin: 4px 24px 4px 0;
  flex-shrink: 0;
}
@media (max-width: 560px) {
  .hero__stats { flex-wrap: wrap; gap: 20px; }
  .hero__stat  { flex: 0 0 calc(50% - 10px); padding-right: 0; }
  .hero__stat-div { display: none; }
}

/* problem card — right column */
.hero__problem {
  border: 1px solid var(--line);
  border-radius: 4px;
  background: #fff;
  overflow: hidden;
  margin-bottom: 20px;
}
.hero__problem-label {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .15em;
  text-transform: uppercase;
  color: var(--ink2);
  padding: 13px 20px;
  background: var(--fill);
  border-bottom: 1px solid var(--line);
  margin: 0;
}
.hero__problem .hero__stats {
  border-top: none;
  padding: 22px 20px;
  gap: 0;
  margin-top: 0;
}
.section .hero__stats {
  border-top: 1px solid var(--line);
  padding-top: 36px;
  margin-top: 40px;
}

.hero__segment-label {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .15em;
  text-transform: uppercase;
  color: var(--ink2);
  margin: 0 0 14px;
}


/* full-width anchor bar */
.hero__bar {
  max-width: var(--w-full);
  margin: 0 auto;
  padding: 0 var(--pad);
}
.hero__bar-inner {
  display: flex;
  align-items: stretch;
  border: 1px solid var(--line);
  border-radius: 4px;
  background: #fff;
  overflow: hidden;
}
@media (max-width: 768px) {
  .hero__bar-inner { flex-wrap: wrap; }
}
.hero__bar-item {
  flex: 1;
  display: flex;
  flex-direction: column;
  gap: 6px;
  padding: 24px 28px;
}
@media (max-width: 768px) {
  .hero__bar-item { flex: 0 0 50%; border-bottom: 1px solid var(--line); }
  .hero__bar-item:nth-child(n+5) { border-bottom: 0; }
}
@media (max-width: 480px) {
  .hero__bar-item { flex: 0 0 100%; }
  .hero__bar-item:last-child { border-bottom: 0; }
}
.hero__bar-n {
  font-family: var(--serif);
  font-size: clamp(26px, 3vw, 36px);
  line-height: 1;
  color: var(--ink);
  font-variant-numeric: tabular-nums;
}
.hero__bar-l {
  font-size: 12.5px;
  color: var(--ink2);
  line-height: 1.4;
}
.hero__bar-div {
  width: 1px;
  background: var(--line);
  flex-shrink: 0;
  align-self: stretch;
}
@media (max-width: 768px) { .hero__bar-div { display: none; } }

/* ============================================================
   HERO STAT GRID — right column
   ============================================================ */
.hero__stat-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border: 1px solid var(--line);
  border-radius: 4px;
  overflow: hidden;
  background: #fff;
}
.hero__stat-item {
  padding: 26px 24px;
  display: flex;
  flex-direction: column;
  gap: 8px;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.hero__stat-item:nth-child(2n) { border-right: 0; }
.hero__stat-item:nth-child(n+3) { border-bottom: 0; }
.hero__stat-n {
  font-family: var(--serif);
  font-size: clamp(28px, 3.5vw, 44px);
  line-height: 1;
  color: var(--ink);
  font-variant-numeric: tabular-nums;
}
.hero__stat-l {
  font-size: 12px;
  color: var(--ink2);
  line-height: 1.4;
}

/* ---------- Ticker ---------- */
.ticker {
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  padding: 14px 0;
  overflow: hidden;
  white-space: nowrap;
  user-select: none;
  margin-top: clamp(32px, 5vw, 56px);
}
.ticker__track {
  display: inline-flex;
  gap: 28px;
  font-size: 12px;
  font-weight: 500;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--ink3);
  animation: ticker 28s linear infinite;
}
.ticker__track span { display: inline-block; }
@keyframes ticker {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

/* ============================================================
   PROBLEM STATS — big numbers
   ============================================================ */
.problem-stats {
  display: grid;
  grid-template-columns: 1fr 1px 1fr 1px 1fr;
  gap: 0;
  margin-top: 44px;
  padding-top: clamp(28px, 4vw, 44px);
  border-top: 1px solid var(--line);
}
.problem-stat {
  padding: 0 clamp(16px, 2.5vw, 32px);
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.problem-stat:first-child { padding-left: 0; }
.problem-stat:last-child  { padding-right: 0; }
.problem-stat__num {
  font-family: var(--serif);
  font-size: clamp(52px, 7.5vw, 96px);
  line-height: 1;
  color: var(--ink);
  letter-spacing: -.025em;
  display: block;
}
.problem-stat__num small {
  font-size: 42%;
  color: var(--accent);
  letter-spacing: 0;
  vertical-align: baseline;
}
.problem-stat__label {
  font-size: 13.5px;
  color: var(--ink2);
  line-height: 1.5;
  max-width: 200px;
  margin: 0;
}
.problem-stat__sep { background: var(--line); width: 1px; }
@media (max-width: 700px) {
  .problem-stats { grid-template-columns: 1fr; gap: 0; }
  .problem-stat  { padding: clamp(22px, 4vw, 32px) 0; border-bottom: 1px solid var(--line); gap: 10px; }
  .problem-stat:last-child { border-bottom: none; }
  .problem-stat__sep { display: none; }
}

/* Segment section prompt heading */
.seg-prompt {
  font-family: var(--serif);
  font-size: clamp(22px, 2.8vw, 36px);
  font-weight: 400;
  color: var(--ink);
  margin-bottom: 36px;
  line-height: 1.2;
}

/* ============================================================
   SEGMENT LAYOUT — always vertical (buttons above, panel below)
   ============================================================ */
.section--seg {
  padding-top: clamp(48px, 6vw, 88px);
  padding-bottom: clamp(48px, 6vw, 88px);
}

.seg-layout { display: block; }

/* Buttons: always side by side */
.segments {
  flex-direction: row;
  gap: 16px;
}
.segment { flex: 1; }
@media (max-width: 560px) {
  .segments { flex-direction: column; }
  .segment  { flex: none; }
}

.seg-layout__left  { width: 100%; }
.seg-layout__right { width: 100%; }

/* ============================================================
   SEGMENT PANELS — always vertical, expands below buttons
   ============================================================ */
.seg-panels { min-width: 0; }

.seg-panel {
  position: relative;
  max-height: 0;
  overflow: hidden;
  opacity: 0;
  pointer-events: none;
  transition: max-height .55s var(--ease-out), opacity .4s var(--ease-out);
}
.seg-panel[hidden] { display: block; }
.seg-panel.is-open {
  max-height: 2800px;
  opacity: 1;
  pointer-events: auto;
  margin-top: 20px;
}

.seg-panel__inner {
  border: 1px solid var(--line);
  border-radius: 4px;
  background: #fff;
  margin-bottom: 0;
  overflow: hidden;
}

.seg-panel__hd {
  padding: clamp(28px, 4vw, 44px) clamp(28px, 4vw, 44px) 28px;
  border-bottom: 1px solid var(--line);
  background: var(--fill);
}
.seg-panel__tag {
  display: inline-block;
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 14px;
}
.seg-panel__h {
  font-family: var(--serif);
  font-size: clamp(26px, 3.5vw, 38px);
  font-weight: 400;
  line-height: 1.1;
  margin-bottom: 10px;
  color: var(--ink);
}
.seg-panel__sub {
  font-size: 15px;
  color: var(--ink2);
  margin: 0;
}

.seg-panel__items {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-bottom: 1px solid var(--line);
}
@media (max-width: 480px) { .seg-panel__items { grid-template-columns: 1fr 1fr; } }

.seg-item {
  padding: 24px 20px;
  display: flex;
  flex-direction: column;
  gap: 12px;
  border-right: 1px solid var(--line);
  border-top: 1px solid var(--line);
}
/* 3-col: remove top from row 1, remove right from col 3 */
.seg-item:nth-child(-n+3) { border-top: 0; }
.seg-item:nth-child(3n)   { border-right: 0; }

@media (max-width: 480px) {
  /* 2-col reset */
  .seg-item:nth-child(-n+3) { border-top: 1px solid var(--line); }
  .seg-item:nth-child(-n+2) { border-top: 0; }
  .seg-item:nth-child(3n)   { border-right: 1px solid var(--line); }
  .seg-item:nth-child(2n)   { border-right: 0; }
}

/* CTA as 6th box */
.seg-item--cta {
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: flex-start;
  background: var(--fill);
  gap: 16px;
  padding: 28px 24px;
}

.seg-item__n {
  font-family: var(--mono);
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .14em;
  color: var(--accent);
}
.seg-item strong {
  font-size: 14px;
  font-weight: 600;
  line-height: 1.35;
  color: var(--ink);
  display: block;
}
.seg-item p {
  font-size: 13px;
  color: var(--ink2);
  line-height: 1.6;
  margin: 0;
}

.seg-panel__cta {
  display: flex;
  align-items: center;
  gap: 20px;
  padding: 24px 28px;
  flex-wrap: wrap;
}
.seg-panel__note {
  font-size: 13px;
  color: var(--ink3);
}

/* ============================================================
   MATH — dark section, split layout
   ============================================================ */
.split--math {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: clamp(40px, 6vw, 96px);
  align-items: start;
}
@media (max-width: 860px) {
  .split--math { grid-template-columns: 1fr; }
}

.calc {
  background: var(--dark2);
  border: 1px solid rgba(255,255,255,.06);
  border-radius: 4px;
  overflow: hidden;
}
.calc__row {
  padding: 28px 28px 24px;
  border-bottom: 1px solid rgba(255,255,255,.06);
}
.calc__row:last-child { border-bottom: none; }

.calc__label {
  display: block;
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: rgba(255,255,255,.3);
  margin-bottom: 14px;
}

.calc__big {
  font-family: var(--serif);
  font-size: clamp(28px, 4vw, 44px);
  color: #F0EBE4;
  line-height: 1;
  margin-bottom: 20px;
  font-variant-numeric: tabular-nums;
  transition: color .15s;
}

input[type="range"] {
  -webkit-appearance: none;
  appearance: none;
  width: 100%;
  height: 2px;
  background: rgba(255,255,255,.12);
  border-radius: 2px;
  outline: none;
}
input[type="range"]::-webkit-slider-thumb {
  -webkit-appearance: none;
  width: 18px; height: 18px;
  border-radius: 50%;
  background: var(--accent);
  cursor: pointer;
  border: 3px solid var(--dark2);
  box-shadow: 0 0 0 1px var(--accent);
  transition: transform .15s;
}
input[type="range"]::-webkit-slider-thumb:hover { transform: scale(1.15); }
input[type="range"]::-moz-range-thumb {
  width: 18px; height: 18px;
  border-radius: 50%;
  background: var(--accent);
  cursor: pointer;
  border: 3px solid var(--dark2);
}

.calc__marks {
  display: flex;
  justify-content: space-between;
  font-size: 11px;
  color: rgba(255,255,255,.25);
  margin-top: 10px;
}

select {
  width: 100%;
  padding: 13px 16px;
  border: 1px solid rgba(255,255,255,.1);
  border-radius: 3px;
  background: rgba(255,255,255,.05);
  color: #F0EBE4;
  font-size: 15px;
  appearance: none;
  -webkit-appearance: none;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='10' height='6' viewBox='0 0 10 6'%3E%3Cpath fill='none' stroke='rgba(255,255,255,.4)' stroke-width='1.5' d='M1 1l4 4 4-4'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: right 14px center;
  cursor: pointer;
}
select:focus { outline: 1px solid var(--accent); }

.calc__results {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 0;
  padding: 28px 28px 24px;
  border-bottom: 1px solid rgba(255,255,255,.06);
}
.calc__result { display: flex; flex-direction: column; gap: 10px; }
.calc__result:last-child { text-align: right; }
.calc__result-label {
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: rgba(255,255,255,.3);
}
.calc__result-num {
  font-family: var(--serif);
  font-size: clamp(24px, 3.5vw, 38px);
  color: #F0EBE4;
  line-height: 1;
  font-variant-numeric: tabular-nums;
  transition: color .15s;
}
.calc__result-div {
  width: 1px;
  height: 48px;
  background: rgba(255,255,255,.08);
  margin: 0 24px;
}

.calc__insight {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 22px 28px;
  font-size: 14px;
  color: rgba(255,255,255,.45);
  line-height: 1.5;
}
.calc__insight strong { color: rgba(255,255,255,.75); font-weight: 600; }
.calc__dot {
  width: 7px; height: 7px;
  background: var(--accent);
  border-radius: 50%;
  flex-shrink: 0;
}

/* ============================================================
   PLAYBOOK STEPS
   ============================================================ */
.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin-top: 16px;
  border: 1px solid var(--line);
  border-radius: 4px;
  overflow: hidden;
  background: #fff;
}
@media (max-width: 768px) {
  .steps { grid-template-columns: 1fr; }
}

.step {
  padding: clamp(28px, 4vw, 44px);
  border-right: 1px solid var(--line);
}
.step:last-child { border-right: 0; }
@media (max-width: 768px) {
  .step { border-right: 0; border-bottom: 1px solid var(--line); }
  .step:last-child { border-bottom: 0; }
}

.step__top {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: 24px;
}
.step__n {
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .1em;
  color: var(--accent);
}
.step__line {
  flex: 1;
  height: 1px;
  background: var(--line);
}

.step__h {
  font-family: var(--serif);
  font-size: 28px;
  font-weight: 400;
  margin-bottom: 12px;
}
.step__p {
  font-size: 14.5px;
  color: var(--ink2);
  line-height: 1.65;
}

/* ============================================================
   COMPARE TABLE
   ============================================================ */
.compare {
  margin-top: 16px;
  border: 1px solid var(--line);
  border-radius: 4px;
  overflow: hidden;
  background: #fff;
}

.compare__head {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  background: #F4F0EA;
  border-bottom: 1px solid var(--line);
  padding: 0;
}
.compare__head > div {
  padding: 14px 24px;
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--ink2);
}
.compare__head > div:not(:last-child) { border-right: 1px solid var(--line); }

.compare__body {}
.compare__row {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  border-bottom: 1px solid var(--line);
  transition: background .15s;
}
.compare__row:last-child { border-bottom: 0; }
.compare__row:hover { background: #FDFCFA; }

.compare__topic,
.compare__before,
.compare__after {
  padding: 20px 24px;
  font-size: 14.5px;
  line-height: 1.5;
}
.compare__topic:not(:last-child),
.compare__before:not(:last-child),
.compare__after:not(:last-child) { border-right: 1px solid var(--line); }

.compare__topic {
  font-weight: 500;
  font-size: 14px;
  color: var(--ink);
}
.compare__before { color: var(--ink2); }
.compare__after {
  color: var(--ink);
  font-weight: 500;
  background: rgba(168,92,60,.04);
  position: relative;
}
.compare__after::before {
  content: "";
  position: absolute;
  left: 0; top: 0; bottom: 0;
  width: 2px;
  background: var(--accent);
  opacity: .5;
}

@media (max-width: 760px) {
  .compare__head { display: none; }
  .compare__row {
    grid-template-columns: 1fr;
    padding: 18px 20px;
    gap: 8px;
  }
  .compare__topic,
  .compare__before,
  .compare__after {
    padding: 0;
    border-right: 0 !important;
  }
  .compare__topic { font-size: 13px; font-weight: 600; color: var(--ink2); text-transform: uppercase; letter-spacing: .08em; }
  .compare__before { font-size: 14px; color: var(--ink2); }
  .compare__after { font-size: 14px; background: none; }
  .compare__after::before { display: none; }
}

.compare__footer {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
  margin-top: 24px;
}

/* ============================================================
   ANALYTICS DASHBOARD
   ============================================================ */
.dashboard {
  margin-top: 16px;
  border: 1px solid var(--line);
  border-radius: 4px;
  overflow: hidden;
  background: #fff;
}
.dashboard__hd {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 14px 24px;
  background: var(--fill);
  border-bottom: 1px solid var(--line);
}
.dashboard__title {
  font-family: var(--mono);
  font-size: 11.5px;
  color: var(--ink2);
  letter-spacing: .03em;
}
.dashboard__live {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-family: var(--mono);
  font-size: 10px;
  text-transform: uppercase;
  letter-spacing: .12em;
  color: var(--ink3);
}
.live-dot {
  width: 6px; height: 6px;
  background: var(--accent);
  border-radius: 50%;
  animation: blink 1.8s ease-in-out infinite;
}
@keyframes blink {
  0%,100% { opacity: 1; }
  50%      { opacity: .25; }
}
.dashboard__cols {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
}
@media (max-width: 860px) { .dashboard__cols { grid-template-columns: 1fr; } }

.dash-card {
  padding: 28px 24px;
  border-right: 1px solid var(--line);
}
.dash-card:last-child { border-right: 0; }
@media (max-width: 860px) {
  .dash-card { border-right: 0; border-bottom: 1px solid var(--line); }
  .dash-card:last-child { border-bottom: 0; }
}

.dash-card__h {
  font-family: var(--serif);
  font-size: 20px;
  font-weight: 400;
  margin-bottom: 20px;
  display: flex;
  flex-direction: column;
  gap: 2px;
}
.dash-card__h span {
  font-family: var(--sans);
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--ink3);
}

/* bars */
.bars { display: flex; flex-direction: column; gap: 14px; }
.bar__top {
  display: flex;
  justify-content: space-between;
  gap: 12px;
  margin-bottom: 6px;
}
.bar__top span { font-size: 12px; color: var(--ink); line-height: 1.3; }
.bar__top b    { font-size: 12px; color: var(--ink2); font-weight: 500; font-variant-numeric: tabular-nums; flex-shrink: 0; }
.bar__bg { height: 3px; background: var(--fill); border-radius: 2px; overflow: hidden; }
.bar__fg { height: 100%; background: var(--accent); border-radius: 2px; }

/* metrics */
.metrics { display: flex; flex-direction: column; gap: 0; }
.metric {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  padding: 16px 0;
  border-bottom: 1px solid var(--line);
}
.metric:last-child { border-bottom: 0; }
.metric__n {
  font-family: var(--serif);
  font-size: 36px;
  line-height: 1;
  font-variant-numeric: tabular-nums;
}
.metric__n small {
  font-size: 20px;
  color: var(--accent);
}
.metric__l {
  font-size: 13px;
  color: var(--ink2);
  text-align: right;
  line-height: 1.35;
}

/* action cards */
.action-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  margin-top: 28px;
}
@media (max-width: 768px) { .action-cards { grid-template-columns: 1fr; } }

.action-card {
  padding: clamp(24px, 3vw, 36px);
  border: 1px solid var(--line);
  border-radius: 4px;
  background: #fff;
  transition: border-color .2s, transform .2s;
}
.action-card:hover { border-color: #aaa; transform: translateY(-2px); }
.action-card__n {
  display: block;
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .12em;
  color: var(--accent);
  margin-bottom: 20px;
}
.action-card h4 {
  font-family: var(--serif);
  font-size: 22px;
  font-weight: 400;
  margin-bottom: 10px;
}
.action-card p {
  font-size: 14px;
  color: var(--ink2);
  line-height: 1.65;
}

/* ============================================================
   PACKAGES
   ============================================================ */
.pkgs {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  margin-top: 16px;
}
@media (max-width: 900px) { .pkgs { grid-template-columns: 1fr; } }

.pkg {
  position: relative;
  display: flex;
  flex-direction: column;
  border: 1px solid var(--line);
  border-radius: 4px;
  background: #fff;
  overflow: hidden;
  transition: border-color .2s, transform .2s;
}
.pkg:hover { border-color: #aaa; transform: translateY(-2px); }
.pkg--featured {
  border-color: var(--ink);
  border-width: 1.5px;
}
.pkg--featured:hover { border-color: var(--ink); }

.pkg__badge {
  background: var(--accent);
  color: #fff;
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .14em;
  text-transform: uppercase;
  padding: 8px 18px;
  text-align: center;
}

.pkg__hd {
  padding: 28px 28px 0;
}
.pkg__name {
  font-family: var(--serif);
  font-size: 34px;
  font-weight: 400;
  margin-bottom: 8px;
}
.pkg__desc {
  font-size: 14px;
  color: var(--ink2);
  line-height: 1.5;
  padding-bottom: 24px;
  border-bottom: 1px solid var(--line);
}

.pkg__list {
  flex: 1;
  padding: 24px 28px;
  display: flex;
  flex-direction: column;
  gap: 11px;
  border-bottom: 1px solid var(--line);
}
.pkg__list li {
  font-size: 14px;
  color: var(--ink);
  line-height: 1.45;
  padding-left: 18px;
  position: relative;
}
.pkg__list li::before {
  content: "—";
  position: absolute;
  left: 0;
  color: var(--accent);
  font-size: 12px;
}

.pkg__pricing-block {
  padding: 20px 28px;
  border-bottom: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.pkg__price {
  display: flex;
  flex-direction: column;
  gap: 3px;
}
.pkg__price span {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--ink3);
}
.pkg__price strong {
  font-family: var(--serif);
  font-size: 24px;
  font-weight: 400;
  line-height: 1.1;
}
.pkg__terms {
  display: flex;
  align-items: center;
  gap: 8px;
  flex-wrap: wrap;
}
.pkg__term {
  font-size: 12px;
  color: var(--ink2);
  background: var(--fill);
  padding: 3px 9px;
  border-radius: 2px;
  font-weight: 500;
}
.pkg__term-dot { color: var(--ink3); font-size: 12px; }
.pkg__btn {
  display: block;
  margin: 20px 28px 24px;
  text-align: center;
}
.pkg__note {
  display: block;
  font-size: 12px;
  color: var(--ink3);
  font-weight: 400;
  margin-top: 3px;
  line-height: 1.4;
}
.pkg__list-highlight {
  color: var(--accent) !important;
  font-weight: 500 !important;
}
.pkg__list-highlight::before {
  color: var(--accent) !important;
}

/* ============================================================
   PROCESS / TIMELINE
   ============================================================ */
.timeline {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  margin-top: 16px;
  border: 1px solid var(--line);
  border-radius: 4px;
  overflow: hidden;
  background: #fff;
}
@media (max-width: 768px) { .timeline { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 480px) { .timeline { grid-template-columns: 1fr; } }

.tl-step {
  padding: clamp(24px, 3vw, 36px);
  border-right: 1px solid var(--line);
}
.tl-step:last-child { border-right: 0; }
@media (max-width: 768px) {
  .tl-step:nth-child(2) { border-right: 0; }
  .tl-step:nth-child(1),
  .tl-step:nth-child(2) { border-bottom: 1px solid var(--line); }
}
@media (max-width: 480px) {
  .tl-step { border-right: 0; border-bottom: 1px solid var(--line); }
  .tl-step:last-child { border-bottom: 0; }
}

.tl-step__n {
  display: block;
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .12em;
  color: var(--accent);
  margin-bottom: 20px;
}
.tl-step__h {
  font-family: var(--serif);
  font-size: 26px;
  font-weight: 400;
  margin-bottom: 4px;
}
.tl-step__when {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--ink3);
  margin-bottom: 12px;
}
.tl-step__body { font-size: 13.5px; color: var(--ink2); line-height: 1.55; }

/* ============================================================
   CASE STUDIES
   ============================================================ */
.cases {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  margin-top: 16px;
}
@media (max-width: 860px) { .cases { grid-template-columns: 1fr; } }

.case {
  border: 1px solid var(--line);
  border-radius: 4px;
  overflow: hidden;
  background: #fff;
  transition: border-color .2s, transform .2s;
}
.case:hover { border-color: #aaa; transform: translateY(-2px); }

.case__img {
  height: 200px;
  background: var(--fill);
  display: flex;
  align-items: center;
  justify-content: center;
}
.case__img span {
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--ink3);
}
.case__body { padding: 22px 22px 24px; }
.case__cat {
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 6px;
}
.case__name {
  font-family: var(--serif);
  font-size: 22px;
  font-weight: 400;
  margin-bottom: 8px;
}
.case__name em { color: var(--ink3); font-size: 14px; }
.case__result { font-size: 14px; color: var(--ink2); line-height: 1.5; }

/* ============================================================
   EARLY CLIENT
   ============================================================ */
.early-cards {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border: 1px solid var(--line);
  border-radius: 4px;
  overflow: hidden;
  background: #fff;
  margin-top: 16px;
}
@media (max-width: 900px) { .early-cards { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 480px) { .early-cards { grid-template-columns: 1fr; } }

.early-card {
  padding: clamp(24px, 3vw, 36px);
  border-right: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.early-card:last-child { border-right: 0; }
@media (max-width: 900px) {
  .early-card:nth-child(2n) { border-right: 0; }
  .early-card:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
}
@media (max-width: 480px) {
  .early-card { border-right: 0; border-bottom: 1px solid var(--line); }
  .early-card:last-child { border-bottom: 0; }
}

.early-card__n {
  font-family: var(--mono);
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .14em;
  color: var(--accent);
}
.early-card__h {
  font-family: var(--serif);
  font-size: 20px;
  font-weight: 400;
  line-height: 1.25;
  margin: 0;
}
.early-card p {
  font-size: 14px;
  color: var(--ink2);
  line-height: 1.65;
  margin: 0;
}

.early-cta {
  margin-top: 40px;
  padding: 28px 32px;
  border: 1px solid var(--line);
  border-radius: 4px;
  background: #fff;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
}
.early-cta__text {
  font-size: 15px;
  color: var(--ink2);
  line-height: 1.5;
  max-width: 560px;
  margin: 0;
}

/* ============================================================
   FAQ
   ============================================================ */
.faq { border-top: 1px solid var(--line); margin-top: 16px; }
.faq__item { border-bottom: 1px solid var(--line); }
.faq__q {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 28px;
  padding: 22px 0;
  cursor: pointer;
  list-style: none;
  font-family: var(--serif);
  font-size: clamp(20px, 2.4vw, 25px);
  font-weight: 400;
  color: var(--ink);
  line-height: 1.25;
  transition: color .15s;
}
.faq__q::-webkit-details-marker { display: none; }
.faq__q:hover { color: var(--accent); }

.faq__ico {
  position: relative;
  flex-shrink: 0;
  width: 16px; height: 16px;
}
.faq__ico::before,
.faq__ico::after {
  content: "";
  position: absolute;
  background: currentColor;
  border-radius: 1px;
  transition: transform .25s var(--ease-out), opacity .25s;
}
.faq__ico::before { top: 50%; left: 0; width: 100%; height: 1px; transform: translateY(-50%); }
.faq__ico::after  { left: 50%; top: 0; width: 1px; height: 100%; transform: translateX(-50%); }
.faq__item[open] .faq__ico::after { transform: translateX(-50%) scaleY(0); opacity: 0; }

.faq__a {
  overflow: hidden;
  font-size: 16px;
  color: var(--ink2);
  line-height: 1.7;
  max-width: 680px;
}
.faq__a p { margin-bottom: 22px; }
.faq__item:not([open]) .faq__a { max-height: 0; }
.faq__item[open] .faq__a { max-height: 500px; }
.faq__a { transition: max-height .35s var(--ease-out); }

/* ============================================================
   FINAL CTA — terracotta bg
   ============================================================ */
.section--cta {
  padding: clamp(100px, 14vw, 180px) 0;
}
.section--cta .h2--inv em { opacity: .85; }
.section--cta .body--inv { max-width: 560px; }

/* ============================================================
   FOOTER
   ============================================================ */
.footer {
  border-top: 1px solid var(--line);
  padding: 24px 0;
}
.footer__inner {
  max-width: var(--w-full);
  margin: 0 auto;
  padding: 0 var(--pad);
  display: flex;
  align-items: center;
  gap: 20px;
}
.footer__loc {
  font-size: 13px;
  color: var(--ink3);
}
.footer__copy {
  font-size: 13px;
  color: var(--ink3);
  margin-left: auto;
}

/* ============================================================
   FLOATING WA
   ============================================================ */
.fab {
  position: fixed;
  right: 24px;
  bottom: 24px;
  width: 54px; height: 54px;
  border-radius: 50%;
  background: var(--wa);
  display: flex;
  align-items: center;
  justify-content: center;
  z-index: 200;
  opacity: 0;
  transform: scale(.85) translateY(8px);
  pointer-events: none;
  transition: opacity .3s var(--ease-out), transform .3s var(--ease-out), background .2s;
  box-shadow: 0 4px 16px rgba(37,211,102,.25);
}
.fab.is-visible { opacity: 1; transform: scale(1) translateY(0); pointer-events: auto; }
.fab:hover { background: var(--wa-h); transform: scale(1.07) translateY(0); }
@media (max-width: 600px) { .fab { right: 16px; bottom: 16px; width: 48px; height: 48px; } }